Franchise Information Video Script for Rapid Refill

Rapid Refill Ink
Video Script

Intro
Ink cartridges. I don't know. How can you not feel that it's a total scam when you buy a printer for 80 bucks and the cartridges are 20, 30, or 50 bucks a pop? Obviously printer manufacturers have figured out that the money isn't in the hardware, it's in the ink. We all print. So how do we spend less on ink? We go to retailers like Rapid Refill. With 700 million inkjet and toner cartridges sold every year, and 240 million winding up in landfills, this is your chance to go green and make some green in the process. And that's what makes Rapid Refill our next big franchise.

Body
Rapid Refill Ink is a store-front franchise that started franchising in 2003. Currently there are 104 stores, 103 of which are franchisee owned and operated. The business focuses on supplying remanufactured printer ink & toner to consumers and businesses alike. What's interesting about this product is that it's green but actually costs your customers less, unlike most "green" products that charge a premium. Even though you're selling supplies at discounts you're looking at incredible profit margins.

Why is Rapid Refill such an exciting business? Think about it this way: with schools, businesses, government and home users burning through ink like it’s going out of style (to the tune of something like 700 million inkjet and toner cartridges a year.) there is no slowing in the demand for ink.  And when people are given the option to get ink and toner for less, guaranteed, in a way that’s “green” because they can recycle their old cartridges, then you begin to see why Rapid Refill Ink quickly makes sense.

Ok, so let's talk about the elephant in the room. Some of you may be prejudiced against remanufactured cartridges.

If there were such a huge problem with remanufactured cartridges--something that the big printer manufactures would like you to believe--then how would you account for a 90% repeat-customer rate across the Rapid Refill network?  This is a business that grows in both good times and bad. Everybody prints. Nobody likes the price of ink. 

There are two types of business opportunities with Rapid Refill. A: You can open a store and also conduct the remanufacturing process at your location. Or B: you can open a store and utilize a list of outside vendors to do the remanufacturing for you at deep discounts. That choice is going to be up to you.

Rapid Refill supports its new and existing owners in many ways. This includes corporate training in their store, and local training in yours. Rapid Refill provides a business development manager  who holds your hand from pre-launch, the grand opening all the way through the maturing of your operation. With Rapid Refill you’re never alone.

It takes 2000 years for a single ink cartridge to decompose in a landfill. We are all waking up to the fact that sustainability, reusing what we have, is not only good policy, it's also a necessity. Why not take advantage of this 60-billion-dollar market by providing a product that cuts your customers' ink cost in half, recycles the cartridges, and turns a pretty profit for you at the same time. Maybe it’s time to rethink ink? And that's what makes Rapid Refill Ink our next big franchise.
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